Alyeska Resort rolls out National Safety Awareness Week

Tim and his avalanche dog, Yuki, believe in mountain safety

Alyeska Resort is recognizing the importance of safety on the slopes and joining a number of U.S. based resort operators for ‘National Safety Awareness Week’, held January 14 to 22, 2012. The primary goal of the week’s activities is to raise awareness among skiers and snowboarders for safe habits and practices on the slopes, here in Alaska and elsewhere throughout the US.

The promotional week is designed to reinforce positive practices on the mountain and will include rewarding skiers and snowboarders wearing helmets during the week with free gifts, offering complimentary beginner lessons and freestyle coaching, avalanche beacon training and many other fun activities.

Alyeska Resort’s Safety Week is part of a national level program administered by the National Ski Area Association. NSAA is a trade association for ski area owners and operators which represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. The organization has developed a variety of safety campaigns which have helped resort operators standardize safety messages on mountain. NSAA originally introduced the campaign “Your Responsibility Code” which promotes skiing in control, observing mountain signs and warnings, and using devices to prevent runaway equipment. Evolving with the needs of the snowsports industry, NSAA also developed the “Smart Style” program which includes safety initiatives specific to freestyle terrain which includes terrain parks and half pipes.

Over the course of Safety Week, Alyeska Resort mountain staff will be out on the slopes rewarding skiers and snowboarders wearing helmets. The prize rewards include free midweek lift tickets, hot ski waxes, snowboard leashes and more. Skiing and snowboarding with a helmet is highly encouraged by NSAA and Alyeska Resort. The Alyeska Mountain Shop and Max’s Mountain Shop will be offering 20% off select helmets and safety gear during the promotional week.

The kick‐off weekend includes both on and off the slope opportunities to increase awareness about safe practices while skiing and snowboarding. There will be an informational booth staffed by the Alaska Brain Injury Network located in the Daylodge over both weekends of Safety Week from 9:00 A.M. to 2:00 P.M.

There will be opportunities for free terrain park and super pipe coaching with professionals. For intermediate to advanced skiers and snowboarders, the Alyeska Ski Patrol will be offering special sessions to join them on an end‐of‐day mountain sweep. Patrol performs a mountain sweep to ensure all guests are safely off the slopes prior to closing each day. To participate, please meet at the top of Chair 6 in front of the Ski Patrol building on Monday, January 16 through Friday, January 20 at 3:30 P.M.

For a full schedule of events during National Safety Awareness Week, please the Alyeska safety week page.

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